The Design Process
My process is always strategic even in the early stages. For example with the initial phase of the creation of this magazine website I took to paper and pen with a “Crazy-8s” sketching wireframe exercise. This allows me to quickly document my initial thoughts about page structure, user-flow and relevant content to kick off my UX/UI work flow.
Crazy 8s exercise: Performed on paper in 2 minute time intervals to expedite the thinking process.
The final result of the exercise. Marks in red indicate key design elements to explore/pursue further.
Digital Prototype/Mockup Phase, Low to High Fidelities
The next step for my process is to take it into Figma and begin iterating multiple screens based on chosen user flows and business strategy drivers.
Print Magazine
My role for this brand encompassed all aspects of creative direction and execution. I worked with the client to establish an aesthetic language and design system.
Since then there has been quite a bit of work and development in executing for digital, print as well as experiential design deliverables.
Home page for equicapmag.com
Mclaren supercar team article
Hamptons Issue event rollup
EQ. on Instagram
Monthly newsletter “The EQ. Review”
Launch event wall poster
Monthly digital newsletter
Best of British editorial
Page from Rolls Royce Ghost article
